President & CEO
Robert Fisse, President of Natural Choice Farms, has over 35 years of experience in the meat industry. His vast experience includes wholesale distribution, further processing, brokering and trading.
It all began in 1944, when Bob's father, Joseph Fisse completed his service in the United States Navy. Joe then began working for a meat packing plant in New York City’s Meat Packing District unloading fresh meat from freight trains. Joe continued his career in the meat industry by advancing into sales, sales management and eventually managing a wholesale meat distributorship. In 1982, Joe and Bob partnered to open a local meat distribution company on Long Island, New York.
In 1994, in addition to managing the distribution company, Bob started Natural Choice Farms to manufacture sausage. Bob was one of the initial developers of retailing fresh “Chicken Sausage” in the United States. Using an innovative modified atmosphere packaging machine (“MAP”) enabled the product to have an extended shelf life. Additional products like chicken burgers and precooked marinated chicken boneless skinless breast were added to the line.
In 2002, Bob expanded into other areas of the meat industry through trading, using the close relationships he developed over the years. The trading company “Natural Choice Farms” was born. Bob had a vision of building the trading company into a nationwide and international business while beginning to assemble his dedicated team.
Today, Natural Choice Farms is comprised of a professional team who work together to provide exceptional products and services to satisfy all of our customers’ needs.